RAW images — mistakenly written in capitals, although it's not an acronym — are now an industry standard for professionals and are rapidly entering even the amateur photography world with photo editing software landscape democratisation thanks to AI. But this size problem is not going away anytime soon.
Here are just some painful parts of the love-hate relationship that artists enjoy with raws, confirmed via multiple interviews with our customers:
- Hard drives and cards are expensive,
- Cloud storage is close to unusable when it comes to storing raws
- Sharing images with clients and partners takes ages (try to upload 1000 raw images to share),
- Storage equipment takes space on photo trips and makes your backpack heavier.
The saddest part is photographers actually must choose whether to keep or toss their raws. As one of our friend photographers put it: